K80EVERYTHING ELSEAbout
00:00:00
PST
RAVN Resonance
2025
Branding

RAVN Resonance is building fashionable augmented reality glasses for all-day wear in addition to a custom operating system that enables intuitive interactions with apps and physical objects.

To position them within the world of fashion, an artful and editorial approach to photography and color was taken. To make sure our the tech aspect of our product weren't lost, the RAVN symbol and custom wordmark draw us back into that world by utilizing sleek curvatures and sharp points.
Credits

Creative Direction, Art Direction, Design:

RAVN team:



Katie Barger

Thomaz Suarez, Curt Aumiller
Scope

Creative Direction
Art Direction
Graphic Design
Lettering

Lightest Black

Hex
#141414

RGB
(20,20,20)

Darkest White

Hex
#141414

RGB
(20,20,20)

Deepest Hickory

Hex
#141414

RGB
(20,20,20)

Lens
Flare

Hex
#FAC88C

RGB
(0,20,44,2)

Optic
Mist

Hex
#C7E5F9

RGB
(199,229,249)

Shadow
Tint

Hex
#1F2835

RGB
(31,48,54)