ELIQS IS

a first-of-its-kind beverage creation platform. ELIQS is what happens when a team of craft beverage makers and obsessive packaging designers get together and give the power of “Big Bev” to everyone. At the core of it, ELIQS offers craft beverages packaged in professionally designed 100% custom cans as well templated designs with editable text and images.

MY ROLE

While ELIQS was in, what I like to call, the learning phase: I came in as Creative Director in Los Angeles and led all creative fronts to help scale the company and fortify the brand and customer journey. I designed a strategy, visual brand identity, tone of voice, and vision for customer experience that could translate across all launch touch points. Then, I worked to translate the brand vision into a design system, and led the charge on graphics, collateral, and copy. We then crafted a digital experience with Willa Creative leading web design, and I lead on content and art direction and proceeded to cast and execute a launch photoshoot with photographer Rodger Hostetler.