DIZZY IS

is wine for the outspoken, the authentic, and the unruly. It's a wine that's a little bit wild. The wine, co-founded by YouTube and Paris Hilton prodigy Tana Mongeau, aims to target a 21-30 year old audience with an un-intimidating and youthful wine that speaks to GenZ and young Millennials.

MY ROLE

I first met co-founder, Tana Mongeau, while working at ELIQS. She was looking for someone to craft a wine brand that spoke to her personal brand. I led all creative fronts to help launch the wine and fortify the brand. Building on her own strong personality and social media presence, a bold and unapologetic wine brand was created.