Campaign

This year’s Levi’s Pride campaign, Meet You in the Park, is a love letter to queer togetherness in the daylight. Inspired by San Francisco’s iconic Dolores Park—a safe haven for chosen family—and brought to life by a local cast, the campaign captures the ease, intimacy and joy of showing up as you are.

The collection has a relaxed, lived-in vibe, perfect for park hangs. So we kept the tone of the campaign natural, grounded and full of sun. Meet you in the Park. Globally adapted to extend the feeling of community and honor the beauty of being out, together.

Credits
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TUX Team:
VP Creative, Partner
Director
Creative Lead, Copy
Art Direction
Design
Executive Producer
Client Partner Director
Senior Client Partner
Production Coordinator

Levi's Team:
Global Brand Marketing
Global Brand Sr Program Manager
PM, Global Creative
Global Creative Director
Art Director
Global Copy Director
Assistant Stylists

Photographer
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