Branding

Beverages For The Moment was the official launch campaign for ELIQS. Internally known as "Hello World", it was ELIQS' first introduction to the public eye as to what its product is. ELIQS beverages are for gifting and sharing, celebrating and expressing, gathering and social connecting. Every moment can be and should be celebrated.

ELIQS' product is busy in nature. No one can looks the same – a pro to customers and a challenge for brand designers. Visually, the design was an endeavor towards some sort of bold purity. Big swatches of color moves that provided enough loudness at first glance and quieted down when focusing on can designs.

Credits
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Creative Direction:
Design:



Photography: