Branding
DIZZY is wine for the outspoken, the authentic, and the unruly. It's a wine that's a little bit wild. The wine, co-founded by YouTuber and Paris Hilton prodigy Tana Mongeau, aims to target a 21-30 year old audience with an un-intimidating and youthful wine that speaks to GenZ and young Millennials.
Building on Tana's own strong personality and social media presence, a bold and unapologetic wine brand was created. A marriage of high-class and young adults creates a playground of boldness juxtaposed against ornate environments.
